2023
UX Design & Web Development
WEB DEVELPOMENT
Overview
GrowEasy Agrovet specializes in providing high-quality animal feed and tailored nutrition solutions for livestock, with a focus on optimizing growth and performance. Their expert approach ensures optimal farm productivity through tailored feed formulations and innovative care strategies, supporting sustainable and efficient operations. Catering to both B2B and B2C markets, they serve dealers and farmers directly, helping them maximize livestock potential.
GrowEasy Agrovet approached me to build a digital and visual identity that resonated with both small-scale farmers and modern agricultural businesses. The goal was to create a platform that educates, empowers, and establishes trust with the community of farmers and other stakeholders in the animal-feed business.
The scope included a fully responsive website, a clickable prototype, and a comprehensive design system to serve as the foundation for GrowEasy’s digital identity.
The brief for the logo was to keep it simple and minimal capturing the essence of growth and grain. The logo was an amalgamation of the alphabet 'G' and a minimal infographic of grain coming together in synergy to create a strong identity with a strong message
