
2024-Present
SALES
PRODUCT STRATEGY
Overview
Why Sales?
Sales is one of those rare skills never taught in schools yet needed everywhere, whether you’re convincing a college, a team, or an entire company. It’s the quiet force behind every opportunity.
Stepping into sales threw me directly into the minds of people: how they think, choose, and react. For a designer, that understanding is priceless because the user is always the center.
I was especially drawn to it because sales is a core skill for any leader or entrepreneur, without it, even the best vision goes unheard.
So I chose this path, far from my formal training, to push myself, communicate better, and deeply understand people; growth that I know will make me a better designer.
Chapter 1 | Novatr
Novatr (formerly Oneistox) is a Y Combinator-backed AEC-tech startup that empowers professionals to upskill in cutting-edge technologies shaping the Architecture, Engineering, and Construction industry. Through industry-relevant online programs in BIM, computational design, AI in design, and more, Novatr blends expert mentorship with hands-on projects to equip learners for future-ready careers in AEC.
Roles & Responsibilities
Chapter 2 | xFigura.ai
xFigura is an AI-powered design ideation and visualization tool to help architects explore options faster and communicate concepts more clearly Built specifically for the AEC sector, xFigura bridges the gap between rigid CAD tools and generic AI generators, serving architecture firms from boutique studios to enterprise practices
Problem
Architects struggle to use AI effectively
Architects need speed, efficiency and creative control in the design process.
Current AI tools are fragmented and not built for architects, forcing teams to juggle multiple tools and retrain constantly.
The result: lost time, millions of dollars wasted, and frustration trying to make AI fit into traditional workflows.
Solution
xFigura is the AI workspace built for architects, combining creativity, speed, and control in one place
All top AI models, one subscription: 50+ best AI models on a Figma-like collaborative canvas
Agentic & collaborative: Picks the best AI model for your task and builds personalized workflows from simple instructions.
Fits existing tool-ecosystem: Connects directly with Rhino3D, Speckle, and other industry software for instant augmentation.
B2B Enterprise Sales & Strategy
Driving xFigura's market penetration from zero to enterprise pipeline
Built enterprise sales from scratch: cold outreach engine, ICP, and 10-metric KPI dashboard
Secured mid-market pilots and cut sales cycle 40% via targeted messaging + automation
Mapped 50+ AI design tools and conducted TAM/SAM/SOM for generative AI in AEC
Produced architecture-focused lead magnets and case studies
Co-designed Campus Ambassador program
Fully automated sales ops using Apollo, Dripify, SmartLead, Zapier, and Excel
"Learn to sell. Learn to build. If you can do both, you will be unstoppable."
-Naval Ravikant






